Hi, I'm Yeji.

I believe most “design problems” are really system problems wearing a UI costume.

I started in interaction design, but kept zooming out, past the screen, past the flow, to the whole tangle of people, policies and handoffs behind a service. That's where the leverage is, and it's where I've worked ever since: mapping the system, finding the one move that changes everything, and bringing the room along with me.

Growing up between Seoul and Atlanta gave me a habit I still rely on: translating between worlds that don't usually talk to each other. Executives and caregivers, data teams and store crews. Service design is mostly that, with sticky notes.